The Puzzle of Souza’s Wildhorse Vote
At the January 29, 2008 City Council meeting, the council took up the issue of Wildhorse Ranch (WHR). At that time, the consensus was that the WHR proposal they were looking at was just another housing development, and it lacked a “wow factor.” That in fact was the night that the “wow factor” phrase was coined. At that time WHR was a 259 unit development with three and four story buildings, streets and homes abutting right against the existing Wildhorse neighbors’ backyards.
The leading voice in that night’s consensus was Councilmember Stephen Souza, who dismissed the project as just not having a “wow factor.” During the 2008 campaign in an article in the California Aggie, Councilmember Souza made “wow factor” a part of his core reelection message. In that article he outlined his four components of “wow,” saying:
During the Target campaign it was often argued that Davis’ Downtown would bare the brunt of the impact from Target. Those opposing Target argued that people would divert their shopping from the Davis Downtown to the periphery when Target was constructed. Those supporting Target argued on the contrary that most of the Target shoppers already go up to Woodland to shop at Target now and that all a Davis Target would do would be to transfer shoppers at the Woodland Target to Davis and keep the sales tax revenues in Davis.
by Alan Pryor – 

by Elaine Roberts Musser –
After three years of sitting vacant, the West Lake Shopping center will have a new grocery store by November, in time for Thanksgiving according to a deal announced at Davis City Council. This deal was agreed to by all parties involved including the current owners, the prospective grocers, the neighbors, and approved by city staff and city council.