How to Change Things When Change is Hard
by Rob White
I read the book Switch by Chip and Dan Heath a few months back. The title above is from a synopsis of the book written by the Heath brothers and posted on Amazon. I thought of the book and the topic of change after a series of conversations over the last few days with representatives of the media, the university and entrepreneurs. Conversations that often centered on a changing tide of positive dialogue drowning out negativity.
To find a quick synopsis of the book Switch to share with you, I turned to Amazon. On Amazon, Publishers Weekly describes the book this way, “The Heath brothers (coauthors of Made to Stick) address motivating employees, family members, and ourselves in their analysis of why we too often fear change. Change is not inherently frightening, but our ability to alter our habits can be complicated by the disjunction between our rational and irrational minds: the self that wants to be swimsuit-season ready and the self that acquiesces to another slice of cake anyway.”